IDENTITY SYSTEM / VERSION 1.0

BUILT TO
BE LEGENDARY.

The visual system behind Duck Norris. Logos, colors, typography, tone and artwork.

01 / THE SIGNATURE

THE MARK.

Duck Norris main logo
PRIMARY LOGOPNG / transparent background
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Roundhouse Quack badge
THE ROUNDHOUSE BADGEPNG / transparent background
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Duck Norris character
CHARACTER CUTOUTPNG / transparent background
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Duck Norris website hero banner
CINEMATIC BANNERPNG / 16:9
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02 / COLOR PALETTE

LOUD. PROUD.
UNMISTAKABLE.

NIGHT OPS#101216
DUCK ORANGE#FF9E00
BANDANA RED#E53331
ARMOR CREAM#FFF0D7
STEEL GREY#747A83
03 / TYPE SYSTEM

SAY IT
LOUD.

DUCK
NORRISBARLOW CONDENSED / 900

Headlines: Barlow Condensed ExtraBold/Black. Body and UI: DM Sans. Uppercase display typography makes the smallest duck feel larger than life.

04 / BRAND VOICE

DEADPAN.
DEADLY FUNNY.

WE SAY

“Gravity filed a complaint.”

WE DON'T SAY

“Our cute little duck has amazing abilities!”

CORE TAGLINE

“Tiny Robot. Big Attitude.”

CAMPAIGN LINE

“Roundhouse Quack.”

05 / IDENTITY RULES

KEEP IT CONSISTENT.

01

ALWAYS KEEP THE EYE.

The singular camera lens, orange articulated beak and mechanical body are essential character signatures.

02

RED MEANS NORRIS.

Use the red headband as the unmistakable character cue. Avoid adding a human face or feathers.

03

DON'T FAKE A DEMO.

Clearly distinguish fictional action art and jokes from real robot abilities and test footage.

Duck Norris is an independent fan-made character, not an official Microduck, Pollen Robotics, or Hugging Face brand. The artwork is illustrative. Check original hardware specifications with the manufacturer before buying. Image assets in this kit are raster PNGs, not editable vector artwork.